Building Influence

Sinners has racked up 16 Oscar nominations, it wasn’t just a film win, it is a win for the culture. Let’s be clear: moments like this don’t happen in isolation. They’re built on years of storytelling, risk-taking, creative trust, and a deep understanding of the culture being represented. Sinners didn’t just resonate because it was beautifully executed, it resonated because it felt true. And when culture feels seen, it shows up. LOUDLY. What This Means for Creatives This momen