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Building Influence

The DEI Shift: How Brands Can Show Black Audiences They’re Still Committed
In January 2025, President Trump signed Executive Order 14151, effectively terminating Diversity, Equity, and Inclusion (DEI) initiatives...
3 days ago2 min read
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Why Brands Struggle to Connect with Black Audiences—& How to Fix It
Let’s keep it real—too many brands want Black consumers, but they don’t know how to talk to us, market to us, or respect our buying...
Mar 122 min read
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Influencer vs. Content Creator: Same Game, Different Playbook
Let’s talk about it— influencer and content creator are two words that get thrown around a lot, sometimes like they mean the same...
Feb 263 min read
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The Black Effect at the 2025 Grammy Awards: 3 Lessons for Black Creators
The 2025 Grammy Awards weren’t just a night of music; they were a testament to the power of Black artistry, culture, and influence in the...
Feb 53 min read
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