Building Influence

Alright, 2026 is around the corner and it’s time to step it up. If you want your brand to stand out and really connect, here’s what you need to be focusing on (no fluff, just facts): 1. Keep it Real, Keep it Cultural People can spot fake from a mile away. Show up with stories and campaigns that are actually true to who you are and who you serve. Don’t just talk diversity, live it! Representation matters, period. Especially if you want to reach folks who set the culture. 2. Cr

In January 2025, President Trump signed Executive Order 14151, effectively terminating Diversity, Equity, and Inclusion (DEI) initiatives...

Let’s keep it real—too many brands want  Black consumers, but they don’t know how to talk  to us, market to us, or respect our buying...

Let’s talk about it— influencer  and content creator  are two words that get thrown around a lot, sometimes like they mean the same...

The 2025 Grammy Awards weren’t just a night of music; they were a testament to the power of Black artistry, culture, and influence in the...