The DEI Shift: How Brands Can Show Black Audiences They’re Still Committed

In January 2025, President Trump signed Executive Order 14151, effectively terminating Diversity, Equity, and Inclusion (DEI) initiatives at the federal level.

This move has sent ripples through corporate America, with many companies reassessing their DEI commitments.

At The Culture Collab, we recognize that actions speak louder than words. To maintain and strengthen your connection with Black audiences during this period of change, consider the following strategies:

How to Show Your Black Audience You’re Still Committed

If your brand is serious about staying connected with Black consumers, here’s how to make it clear:

1. Keep Investing in Black Creators & Voices

If your influencer marketing campaigns no longer include Black content creators, that speaks volumes. The same people who helped brands gain credibility in Black spaces are now being left out of budgets and deals.

The Fix: 

Prioritize partnerships with Black influencers, creatives, and media platforms. If your marketing team doesn’t reflect the audience you want to reach, you’re doing it wrong.

2. Show Up When It’s NOT Trending

Black History Month? Juneteenth? MLK Day? Cool. But what about the other 362 days? If your brand only acknowledges Black consumers when it’s expected, the commitment feels performative.

The Fix:

Incorporate Black perspectives and representation year-round—in your content, leadership, and storytelling.

3. Put Your Money Where Your Messaging Is

Talk is cheap. Black consumers want to see real investment—not just statements about commitment.

The Fix:

Support Black-owned businesses, increase supplier diversity, and maintain funding for Black-led initiatives.

4. Elevate Black Employees Behind the Scenes

Brands that truly value Black audiences don’t just market to us—they hire, promote, and listen to Black professionals within their companies.

The Fix:

Ensure Black voices have decision-making power within your marketing, leadership, and product development teams.

At The Culture Collab, we specialize in helping brands authentically engage with Black audiences.

If your brand is committed to genuine connection, let’s collaborate.

How do you believe brands can better support Black communities during these times? Share your thoughts below.